Meeting Millennial Expectations

Multifamily Marketing: Meeting Millennial Expectations

For many multifamily properties, the 18-34 year-old Millennial demographic makes up the largest group of current and future residents. Ranging from college students to young professionals, this demographic enjoys the convenience and the urban lifestyle that are often associated with renting. Aside from being the most coveted demographic, they’re also the most baffling for a […]

Multifamily Marketing - Differentiating your property

Multifamily Marketing: Differentiating Your Property

We’re going to kick off this blog series by discussing one of the most general and universal pain points of multifamily marketing: differentiating your property from the rest. In the introduction to the series, we talked about a new digital environment and the implications for marketing. “These days, consumers are well-informed by the time they […]

Multifamily Marketing Blog - intro

Blog Series: 10 Pain Points of Multifamily Marketing

If you’re in the multifamily industry, then you already know the importance of marketing. You could manage a wonderful property that has high-end amenities, a tight-knit community of residents, and a world-class staff—but without marketing, how’s anyone to know? Simply stated, marketing communicates the greatness of your property to the world. More specifically, marketing communicates […]

Infrequently Asked Questions about PPC

6 Infrequently Asked Questions about PPC

It’s easy to find the typical FAQs about PPC: What is PPC? Who is Google? What is a conversion? Blah blah blah. You’ve read it on a dozen other websites, and – if you’re anything like me – you’re risking going into Incredible Hulk mode if you read one more bland regurgitation of vocabulary words. […]

hyperlapse apartments

3 Ways to Use HYPERLAPSE for Multifamily

Just a few weeks ago, Instagram released a new app to capture high-quality time lapse videos called HYPERLAPSE. HYPERLAPSE is great for the everyday user because it has built-in capabilities to snag a video even while in motion. Users can now take a quick video while on riding in the passenger seat during a road […]

Pinterest Multifamily SEO

Pinterest Improves SEO for Multifamily Properties

The Web Is Your Friend These days, people aren’t just looking to the classified sections of newspapers or Craigslist to find multifamily properties. They’re turning to some seemingly unconventional tools for research and inspiration, one of which is Pinterest. For those of you who don’t know what Pinterest is, it’s an online bookmark and picture-sharing […]


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