Digital Marketing agency

Canonball Welcomes Scarborough Renaissance Festival to Client Roster

The Scarborough Renaissance Festival has chosen Canonball to give them a new digital presence. This massive local festival is set in the 16th century, attracting more than 200,000 visitors each year. The 35-acre venue provides visitors with over 200 daily performances across 21 stages. The festival features signature fare and recently received a nice nod […]

multifamily responsive web design

The Future of Apartment Web Design

This entry is part 8 in the series 10 Pain Points of Multifamily Marketing

Up until now, all the pain points we’ve discussed have been familiar challenges: differentiating your property / meeting Millennial expectations / approaching social media. This pain point (web design) is a little more unassuming, yet a major factor in whether prospective renters are able to find the information they need about your property. As more […]

apartment marketing

Register Now: Multifamily Breakfast Series

Register now! Calling all multifamily professionals! To wrap up our blog series on multifamily marketing, Canonball will be hosting a free educational breakfast for the multifamily industry on Friday, Oct. 10 at 8 a.m. The breakfast titled The Morning Toast will bring together industry professionals to talk about the challenges and opportunities for apartment marketing […]

6 Best Practices Instagram

Instagram 101: How to Engage Residents with Visual Content

This entry is part 7 in the series 10 Pain Points of Multifamily Marketing

So far in this blog series, we’ve examined the two largest social media platforms with a multifamily lens. Facebook, we discussed, is more visual, personal and explanatory—ideal for establishing your property as a helpful resource and engaging with residents. Twitter, on the other hand, is necessarily more terse and efficient, allowing properties to pass along […]

Dallas digital marketing agency

Canonball Launches on Behance

Advertising: The Business of Judging Book Covers Who says you can’t judge a book by its cover? We do it everyday in the advertising world. As designers, our portfolio is our proverbial book cover. It shows what we’re capable of, and it shows a glimpse into our creative process, but not the whole story. What […]

5 Best Practices Twitter

Best Practices for Twitter (What Apartments Need to Know)

This entry is part 6 in the series 10 Pain Points of Multifamily Marketing

Last post, we talked about many ways Facebook could be used for resident engagement (i.e., “What would our residents find helpful?”). With Twitter, engagement is directed towards a broader community: residents, local businesses, other properties, corporate management offices, the multifamily industry, etc. While Facebook is predominantly B2C (business to consumer), Twitter incorporates more B2B (business […]

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