SEO mistakes

6 Easy Ways to Do SEO Wrong

This entry is part 1 in the series Bad SEO Made Easy

Search engine optimization (SEO) can often feel like staring into a black hole. You pour in time, energy, and money, and it can seem impossible to tell what (if anything) is happening with your efforts. Plus, SEO can be tricky, as the requirements are constantly changing. This year alone, many changes have been made that […]

SEO guidelines

SEO Mistake #1 – Keyword Stuffing

This entry is part 2 in the series Bad SEO Made Easy

Keyword stuffing is a popular practice since it was effective for so long. Think about it: if you want people to find you when they search for “apartments in Austin” and you rubber stamp that exact phrase all over your website… Why wouldn’t that work? Google’s stance on the practice of keyword stuffing is explicit: […]

The Art of Client Service, Canonball

The Art of Client Service

Although it might be difficult to believe, Account Executives do not come equipped with a “how-to” manual. Prior to reading “The Art of Client Service” by Robert Solomon, I thought that a great Account Executive required one to be a well-rounded individual that can stay organized, multitask, and keep both their clients and co-workers happy. […]


Creative Spotlight: Mobvertise

Agency life moves so fast that we seldom get to slow down and reflect on all the neat projects we do here at Canonball. So we’ve decided to make it a priority! Last month, Canonball launched its Behance account, which showcases the creative projects going on under our roof. We decided to begin a monthly […]

Web Design Trends: In Praise of the Hero Image

Web Design Trends: In Praise of the Hero Image

Trends come and go in web design. From the rounded gradients of years past to the hyper-flat design of early 2014, an equilibrium is quickly reached until an accepted style is reached, and everyone follows suit. One of the most enduring design features over the last several years has been the ‘hero slider.’ A large […]

multifamily marketing

Multifamily Marketing (Key Takeaways)

Last week, we wrapped up our blog series, The 10 Pain Points of Multifamily Marketing. Throughout the last month, we covered a lot of ground, so I thought it wise to wrap up with a summary of key takeaways! Thanks to those who followed along (and if you’re just tuning in, here’s the spark notes): […]

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