apartment marketing

Canonball Hosts Breakfast Series for Multifamily

Calling all multifamily professionals! To wrap up our blog series on multifamily marketing, Canonball will be hosting a free educational breakfast for the multifamily industry on Friday, Oct. 10 at 8 a.m. The breakfast titled The Morning Toast will bring together industry professionals to talk about the challenges and opportunities for apartment marketing in a […]

6 Best Practices Instagram

Instagram 101: How to Engage Residents with Visual Content

This entry is part 7 in the series 10 Pain Points of Multifamily Marketing

So far in this blog series, we’ve examined the two largest social media platforms with a multifamily lens. Facebook, we discussed, is more visual, personal and explanatory—ideal for establishing your property as a helpful resource and engaging with residents. Twitter, on the other hand, is necessarily more terse and efficient, allowing properties to pass along […]

Dallas digital marketing agency

Canonball Launches on Behance

Advertising: The Business of Judging Book Covers Who says you can’t judge a book by its cover? We do it everyday in the advertising world. As designers, our portfolio is our proverbial book cover. It shows what we’re capable of, and it shows a glimpse into our creative process, but not the whole story. What […]

5 Best Practices Twitter

Best Practices for Twitter (What Apartments Need to Know)

This entry is part 6 in the series 10 Pain Points of Multifamily Marketing

Last post, we talked about many ways Facebook could be used for resident engagement (i.e., “What would our residents find helpful?”). With Twitter, engagement is directed towards a broader community: residents, local businesses, other properties, corporate management offices, the multifamily industry, etc. While Facebook is predominantly B2C (business to consumer), Twitter incorporates more B2B (business […]

apartment marketing social media

How Your Property SHOULD be Using Facebook

This entry is part 5 in the series 10 Pain Points of Multifamily Marketing

Last week, we talked about why apartments can no longer ignore social media. Residents are now turning to social media for recommendations, leasing info and customer service, and this trend will only continue as a younger, social-media-savvy generation comes of age for multifamily properties. What else did we learn? Stop talking about yourself. (Yes, we’re […]


Cool Apps for Residents (the value of convenience)

Last week, a Twitter conversation got us thinking… Several Spark 2014 Conference goers were talking about apps and their potential to revolutionize apartment living. Apps are on the upswing, and many are capable of providing remarkable conveniences to residents—everything from doorstep meal delivery to hassle-free packaging and shipping. In the Twitter chat, we talked about […]

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