apartment apps

Cool Apps for Residents (Part 2)

Recently, we talked about the value of convenience in today’s rental market. In our post titled Cool Apps for Residents, we featured some mobile apps that multifamily properties can share with residents to make their lives easier. As we discussed, a dedication to “making residents’ lives easier” takes shape as a form of relationship-building; it […]

Myths about millennials

5 Myths About Millennials (And How Marketers Can Learn From Them)

There’s a lot of talk these days in the marketing community about Millennials. Some define Millennials as having entered young adulthood in the early 2000s, others as anyone who was born between 1980 and 2000. Regardless, this generation is often accused of being aloof, lazy and unprincipled. We get married later, live with mom and […]

SEO guidelines

SEO Mistake #2: Branded Titles

This entry is part 3 in the series Bad SEO Made Easy

So far in this series about Black Hat SEO (6 Easy Ways to do SEO Wrong), we’ve discussed the common practice of keyword stuffing and the negative effects it can have on your position in search engines. Now we’ll focus on mistake #2: Branded Titles. This one is everywhere. Branded titles are not technically “black […]


WANTED: Talented College Students for Spring 2015 Internship

Client Service, Designer, and Web Developer Internship Opportunities with Canonball – Spring 2015 Job Description As an intern at Canonball, there is one ultimate goal of your time spent with us – for you to leave here better prepared for your career, having learned the ins and outs of a digital ad agency and how to […]

SEO mistakes

6 Easy Ways to Do SEO Wrong

This entry is part 1 in the series Bad SEO Made Easy

Search engine optimization (SEO) can often feel like staring into a black hole. You pour in time, energy, and money, and it can seem impossible to tell what (if anything) is happening with your efforts. Plus, SEO can be tricky, as the requirements are constantly changing. This year alone, many changes have been made that […]

SEO guidelines

SEO Mistake #1 – Keyword Stuffing

This entry is part 2 in the series Bad SEO Made Easy

Keyword stuffing is a popular practice since it was effective for so long. Think about it: if you want people to find you when they search for “apartments in Austin” and you rubber stamp that exact phrase all over your website… Why wouldn’t that work? Google’s stance on the practice of keyword stuffing is explicit: […]

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